Guess Your Age By Counting Commercials
An interesting study in AdvertisingAge magazine finds that younger viewers are less likely to skip ads when watching shows on DVR.
The conventional wisdom here is that they’re actually not watching the television — and it is just background noise while they overstimulate their minds with video games, text messaging, etc. So the statistic appears as if they’re watching the commercial, when really they’re in another room, breaking up with someone on MySpace.
